6 Online Marketing Tactics to Increase Your Sales

[dss_post_featured_image image_size=”et-pb-post-main-image” align=”center” always_center_on_mobile=”off” _builder_version=”4.9.3″ _module_preset=”default”][/dss_post_featured_image]
[dss_post_meta_parent direction=”vertical” _builder_version=”4.9.3″ _module_preset=”default”][dss_post_meta_child meta_prefix=”Author: ” _builder_version=”4.9.3″ _module_preset=”default”][/dss_post_meta_child][dss_post_meta_child meta_type=”taxonomy” meta_prefix=”Categories: ” taxonomy=”category” taxonomy_separator=”, ” _builder_version=”4.9.3″ _module_preset=”default”][/dss_post_meta_child][/dss_post_meta_parent]

Even if you’re happy with the current number of sales you’re making, there are always ways to increase these figures.

Online marketing is just one of these ways, and if done effectively, can make a real difference in your profits.

Try these online marketing techniques to make more sales:

1. Make use of affiliates

When you use affiliates, they generally promote your business online and drive new customers to your product or service. In exchange for this, you pay the affiliates a percentage of each sale that they make.

Affiliate marketing is not only an effective tactic but a cost-effective one too. You don’t have to pay for advertising upfront in order to get new prospects. You don’t pay until after the sale is made, and then you only pay a percentage of each sale to the affiliate.

Also, the traffic generated is already targeted to your particular niche. When traffic is pre-warmed, it’s more likely to convert into a sale.

2. Use the power of social media

Social media allows you to keep in touch with your customers while simultaneously growing your brand. Social media is more informal than your website, so a lighter, casual presence is required here.

Your goal on social media is to engage with your customers. Ask questions, respond to their questions, and participate in discussions. You can take polls and have contests.

Post valuable information that will interest them, and they might share it with their friends and business associates as well!

Use a variety of formats for your posts, such as text, images, videos, and more.

Let them know about special sales that you’re currently running, too. They’ll be glad to save some money!

 If you are not utilizing social media marketing in your overall marketing strategy, you could be missing out on a huge number of potential customers.

3. Target mobile phone users

Nowadays, most internet users browse the web using mobile devices. Ensure that your website and other marketing materials, such as your emails, are mobile-friendly.

A cost-effective way to reach new customers is via text message. Text messages on their smartphones have a higher open rate than emails. Take advantage of texts to reach local customers interested in your products.

4. Gain customers through giveaways

People like to receive free stuff, so why not take advantage of it? You can offer a coupon or freebie in exchange for a potential customer’s email address. Once they’re on your email list, you can continue to market to them via emails.

Opening a competition on social media can also be an effective way to build your email list or drive sales to new and existing customers.

5. Create a YouTube channel

One of the fastest-growing forms of content online today is video content, so it makes sense to take advantage of this trend by creating your own YouTube channel.

You won’t need to create highly polished, professional videos. Most successful videos are simpler and show that you care about your customer base.

Just create a few how-to videos showcasing what your company does or how your products work.

6. Include testimonials on your website

One effective way of showing how good your products or services are is by including testimonials from past clients.

Allow your customers to submit their own video testimonials. To encourage your customers to make testimonials for you, you may want to consider offering a gift or discount coupon for their next purchase.

A positive review could turn a possible sale into a definite one, so encouraging your customers to make testimonials are worth your time and efforts.

Not all of the above online marketing tactics will be appropriate or work for your business but making the effort to try them could bring you greater profits. It’s only when you try different techniques that you discover for sure how effective they can be.

3 Easy Ways to Making Your Website More User-Friendly

Google is constantly changing their metrics for ranking sites based on SEO searches. As a business owner, this constantly means you have to keep up with those changes to outrank competitors. Is a site that is SEO (keyword) friendly, and mobile navigability still a top...

5 Tips to Boost Website Performance

As a website owner, you should never underestimate the impact site speed has on traffic, conversions, and revenue. Research conducted found out that 47% people expect a website to load in two seconds or less, and 40% of those participating in the survey said theyÕd...

How to Measure Your Opt-in Conversion Rate

An email list is a powerful marketing strategy for any website owner. You can have many visitors to your website, but not all will subscribe to your email list. The percentage of visitors to your site that subscribes to your email list is known as Opt-in Conversion...

How to Calculate Sales Conversion Rate

In marketing terms, a conversion is when an individual acts in response to your call to action. For instance, most websites have a form where visitors are asked to sign up in order to get weekly newsletters. Any individual who signs up to the newsletter is a...

3 Free and Cheap Strategies For Getting Targeted Traffic

A website marketing strategy is the things you do to get targeted traffic to visit your corner of the internet. There are many things you can do to get visitors. There is no one “correct” procedure. Instead, you need to look at your options and develop the website...

7 Online Marketing Tips For Beginners

Here are 7 online marketing tips for beginners. We all have to start somewhere and there is a learning curve for selling information and products on the internet. That is why I wanted to provide you with the best online marketing tips that I have developed. 1. Learn...

Top 10 Best Practices for SEO Success

There are plenty of things you can do to get higher search engine rankings, from page optimization on your website to keyword research, building backlinks, and more. Even though the search engine algorithms which determine rankings change often, there are still tried...

8 Reasons Why SEO Helps Your Business

Smart business owners know how important search engine optimization (SEO) is for their company’s websites. SEO, when done effectively, will help to increase a website’s visibility on the search engines. This means that their website will show up in the top search...

6 Ways That Online Marketing Can Grow Your Business

Advertising and marketing your business can be an expensive process, which is why many business owners rely on word of mouth to promote their businesses. While this can be effective, it will take a while to build up your clientele with this approach. Online marketing...

7 B2b Email Marketing Myths

Whether you’re running a small business or large, you need to build relationships with leads and potential customers to generate more sales. But how? B2B email marketing could be one of the best channels that can help you professionally connect with your target...

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!